InsideTech

I went to an interview a couple of days ago for an online marketing company and they asked me if you have a football player in front of a computer what will you do to show this person an add related to football, how would you know that that person has an interest in football? and he also said it was kind of a technical question. What will you respond?

Thxs!

Think about it for a minute...  They are an online marketing company.  You don't know that a football player is in front of a computer.  They want you to assume that football player is at a computer surfing the web.  The question is how would you get this football players attention with an ad related to football.

Possible answers could have been: 

1.  The person (football player) at the computer clicked on a link to a site that contains football or sports related data  That might indicate that the person has an interest in football right?  Ex: on eBay, the user may have entered a search for "Football Shoes".  Here's an opportunity to display your football related ad.

2. The technical aspect would be to capture the "event(s)" related to the users browsing activity and use that data "intelligently" to target your online marketing material.  Ex:  If the user clicks on a link to a parenting website for toddlers, guess what, here's an opportunity to display an ad for say "Babies R Us"

Hope this helps!

IM