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NVIDIA Uses Intel Lawsuit as Ammo in Long-standing Feud

NVIDIA and Intel, two of the electronics industry’s largest veteran powers, have never been too warm or close.  Recently, the pair can’t seem to stop stepping on each other’s toes.  The pair’s troubles started last year with NVIDIA releasing its Ion integrated graphics platform, which NVIDIA CEO Jen-Hsun Huang likened to opening a “can of whoop-ass”.  Intel was not too happy about NVIDIA trying to shove it out of the integrated graphics market with the HD-ready Ion.

Nor did Intel’s announcement of an upcoming discrete GPU get greeted by open arms by NVIDIA.  NVIDIA, already struggling financially in the chipset industry, then was smacked with a suit by Intel alleging that NVIDIA’s license agreements did not allow it to build motherboards for Nehalem processors, or other Intel processors with an integrated memory controller. NVIDIA fired back with a countersuit, demanding that the licensing agreements that supply the tech Intel uses to power its integrated graphics be terminated, threatening Intel’s integrated graphics offerings.

Given the pair’s history, it’s not very surprising that NVIDIA would choose to take a jab at Intel’s recent antitrust fines from the EU and the new charges leveled against it in New York.  NVIDIA has launched a new site called Intel’s Insides, which it hosts and is using as a artistic podium to accuse Intel of alleged illegal activity.

The site is especially critical of CEO Paul Otellini.  A recent post features a cartoon with a cross-eyed Otellini denying using “bribery, coercion and kickback relations” to try to corner the market.  The site has a rather humorous disclaimer informing readers that it “is not provided, sponsored or endorsed by Intel Corporation.”

Intel has yet to respond.

_© 2009, DailyTech