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Michael Jackson Death Stops the Web, Causes Wikipedia Editing Chaos

Music icon Michael Jackson died Thursday in a Los Angeles hospital, causing millions of fans to overwhelm traffic servers and dominate the conversation of the most popular applications online, including Twitter.

Early news reports had reveled the so-called ‘King of Pop’ had suffered a cardiac arrest in his home prior to being rushed to the hospital. This caused many sites to announce the singer’s death hours before the hospital or the family had made any official statements. One of the biggest problems facing publishers online is enforcing strict source-based quality control over the news, especially when anyone is a simple blog sign-up away from spreading lies.

This is especially true when not-sourced allegations get into increasingly legitimate information resources, such as Wikipedia. As news of the singer’s stroke came in, a few volunteer editors of the web encyclopedia overrode protocol and kept changing Michael Jackson’s page to include his date of death. As CNet noted, opposing editors tried to keep the page lie-free, noting they were “premature edits,” and some pleaded for responsible web behavior: “ONCE AGAIN, HE IS NOT DEAD, JUST STOP.”

Once Jackson was rushed to the hospital and passed away, most of the comments were gone and his final date of death was established.

But other blogs around the net also failed to wait for the official word. TMZ.com was the first site to publish the singer’s death, about 3 hours before any major site. It received so much traffic that it went down a few times throughout the day.

Jumping off from TMZ.com’s lead, people logged on to social networks en masse and crashed several sites. Within three hours of the heart attack news, nine out of ten terms on the trending topics on Twitter were about Michael Jackson. Most tweets expressed sadness and grief over the news, while many used the service to publish links sending out users to other Jackson-related news around the net. In a statement to the New York Times Twitter co-founder Biz Stone said the site saw “double the normal tweets per second the moment the news broke—the biggest increase since the US presidential election.” According to many users, the site crashed many times throughout the day.

News aggregators also reached very high levels of participation. On Digg, news of the singer’s death reached over 12,000 diggs within four hours.

PC World reported that instant messaging service AIM appeared to have more problems than most dealing with influx of traffic. Around 2:30PM PST, the service was blocked and failed to work for a long period of time.

In addition, Google noted earlier this morning that so many people searched for ‘Michael Jackson’ that the site’s crawling robot believed it was under attack by a malignant bug. The company said that when the site receives a large volume of similar requests, CAPTCHA and malware-protection programs are automatically launched. This led to many people landing on a user-alert search page, instead of the news they were seeking.

And of course, video and music sites saw a huge spike in Jackson-related content. By the end of the day yesterday, Jackson’s Thriller album was the top album on iTunes and his videos on YouTube (including coverage from TV feeds) led the site on page views.

Michael Jackson was a child prodigy who became famous along with his brothers as part of the R&B group The Jackson Five. Later on as a solo-artist, he recorded Thriller, the best-selling album of all time with sales of more than 100 million. He was 50 years old at the time of his passing.