Ten IT Talking Points Your CFO Will Love
Irwin Teodoro/CTO Edge
3. Green IT
For all the talk about green IT, are you not surprised that for CFOs it still has nothing to do with the environment? The reality is that no green projects exist unless they have a better TCO. You can forget about there being a market to pay a premium for green IT. Again, it is important here to build a case on typically hidden facts. What are you really paying for power, space, etc., that might help justify the business spend on green technology? Once you build a solid business case on facts, only then bring up the PR and community relations intangibles of being a solid, environmentally conscious firm.
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